East African Breweries Plc (EABL) has launched its first-ever World Tequila Month in Kenya, transforming the traditional one-day celebration into a 30-day campaign aimed at redefining how Kenyans engage with premium tequila.
The month-long rollout, spotlighting EABL’s flagship brands Don Julio and Casamigos, marks a strategic move to lead Kenya’s fast-growing tequila category and deepen consumer understanding of the spirit’s quality and versatility.
“World Tequila Month reflects our ambition to lead Kenya’s premium tequila market,” said Victoria Mbugua, Brand Manager for Don Julio and Casamigos at EABL. “We’re moving tequila beyond the shot glass—showing its sophistication and potential for diverse occasions.”
The tequila category in Kenya is on the rise, fueled by demand for high-end spirits and refined drinking experiences. EABL’s campaign will feature immersive consumer events throughout July, offering tastings, cocktails, and education on how to enjoy tequila in various styles—from Don Julio Blanco with apple juice to Casamigos Reposado with pineapple, or even neat pours paired with bold garnishes like pineapple chunks and Tabasco.
The campaign aims to spark a cultural shift, anchoring tequila into the Kenyan social lifestyle with more awareness around craftsmanship and flavor.
With World Tequila Month, EABL continues to assert itself as the leader in Kenya’s premium spirits scene—setting the pace for how the next generation of drinkers appreciate and celebrate tequila.
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