Birthday Reflection: How Zedd Mukoya’s Wave360 Africa Became East Africa’s Go-To for Youth and Health Campaigns

The marketing and communications industry in East Africa is witnessing a bold transformation under the leadership of Zedekiah “Zedd” Mukoya, the CEO and Founder of Wave360 Africa. As he celebrates his birthday today, Mukoya is also reflecting on a year defined by groundbreaking achievements that have positioned his agency as a trailblazer in cultural and experiential marketing across the region. Since its founding, Wave360 Africa has grown into one of East Africa’s most influential 360-degree marketing firms, working with global corporations, development partners, and youth-driven institutions. Mukoya has been credited with introducing an innovative model that fuses cultural storytelling, immersive brand experiences, and meaningful youth engagement—an approach increasingly vital for brands seeking authentic connections in a dynamic marketplace. Blending Strategy with Social Impact Wave360 Africa’s work extends well beyond commercial campaigns. Over the past year, the agency has partnered with international organizations, including projects linked to the U.S. Centers for Disease Control and Prevention (CDC) through NGO networks. These initiatives focused on producing simplified digital communication to showcase health sector success stories across multiple regions. The firm has also led impactful sexual health awareness campaigns alongside international NGOs, raising public understanding of contraception rights and access in key Kenyan counties. Beyond health, Mukoya has contributed to global humanitarian and cultural causes, notably the Africa 4 Haiti Campaign, which amplified African voices in international solidarity efforts. Experiential Marketing Excellence Wave360 Africa’s reputation in experiential branding was recently spotlighted through a high-profile collaboration with SBC Kenya, the official distributor of Pepsi. To launch a new product, the agency executed a dynamic campaign that culminated in an award-winning brand activation booth at the Nairobi International Trade Fair. The campaign attracted tens of thousands of visitors and captured national attention, with both the Nairobi Governor and the President of Kenya visiting the booth. The recognition underscored Wave360’s growing influence in designing activations that combine mass appeal with cultural relevance. Expanding Regional Footprint With more than 30 institutional projects and over 40 corporate partnerships to date, Wave360 Africa is consolidating its role as a force in the regional marketing ecosystem. The agency recently expanded its operations into Uganda, a move that highlights Mukoya’s ambition to extend his vision across East Africa. As he ushers in a new year of life, Mukoya is positioning Wave360 Africa at the intersection of business, culture, and social impact. His track record suggests even more ambitious projects ahead, as the agency continues to redefine how brands and communities engage across the continent.