Gilbeys Gin, the leading gin brand in Kenya, yesterday kicked off its role as the Official Drinks Partner for Jumia Black Friday 2025 with a spectacular, invite-only media launch at the Jumia Warehouse in Cabanas.
The high-energy event, designed to embody the brand’s “Made for Real Moments” campaign, set the stage for a massive consumer deal: the popular Gilbey’s Gin (750ml) is now discounted by Ksh 500, bringing its exclusive Jumia Black Friday price down to just Ksh 1050.
The immersive brand experience captivated attendees, showcasing how Gilbey’s is combining its heritage of quality with Jumia’s efficient digital platform to make premium spirits accessible for everyone.
The launch successfully demonstrated the seamless journey from uncompromised craftsmanship to fast, reliable delivery, reinforcing that the best moments are easy to achieve.
This strategic partnership and price drop ensure that consumers can stock up affordably, giving them an unprecedented opportunity to create their own ‘Real Moments’ as they prepare for the busy festive season.
“This partnership with Jumia is a powerful expression of our ‘Made for Real Moments’ ethos. It is about more than just a price cut; it is about breaking down barriers and making the highest quality gin accessible to every Kenyan to celebrate their authentic connections. Our immersive launch was a testament to the vibrant experiences Gilbey’s enables, and we are thrilled that this Ksh 1050 price point on Jumia will help unlock even more joyful moments this festive season.” Said Lilian Mbugua, Brand Manager, Gilbey’s
“Jumia is committed to delivering unbeatable value, and our partnership with Gilbey’s, a trusted and iconic brand, delivers exactly that. This exceptional Ksh 500 discount on a consumer favourite like Gilbey’s Gin is a key highlight of our commitment to making high-quality, in-demand products available and affordable for every customer across our extensive network. We are excited to be the platform connecting consumers to these fantastic deals.” Said Nelly Kihenjo Chief Marketing Officer, Jumia
The Gilbey’s Gin promotion is available exclusively on the Jumia platform, starting October 31, 2025, marking the start of Jumia’s Black Friday sales period. Consumers are strongly encouraged to shop early, as stock for this highly discounted item is limited.
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