It’s A Wrap! EABL Unveils Festive Campaign

East African Breweries PLC (EABL) officially launched the “It’s A Wrap” Festive Campaign at an elegant event held at the company’s headquarters in Nairobi. The annual campaign marks the beginning of the festive season across EABL’s portfolio.

The event brought together EABL staff, trade partners, media, influencers, and brand collaborators for an evening of reflection and celebration, as the company unveiled its end-of-year campaign under the theme “It’s A Wrap”, a tribute to the achievements and milestones of 2025 and a toast to the spirit of progress and togetherness that defines the EABL community.

Speaking during the launch, Mark Mugisha, Marketing & Innovations Director at EABL, said,

“It’s A Wrap is more than a campaign, it’s a story of creativity, collaboration and resilience. It is our way of saying thank you to everyone who showed up, stood tall and stayed inspired. No matter how the year has gone, there’s always something worth celebrating.”

The campaign brings together EABL’s leading brands: Johnnie Walker Black, Blue and Gold, Don Julio, The Singleton, Gordon’s London Dry Gin, Baileys and Smirnoff, in a unified festive message that encourages consumers to celebrate life’s moments.

The evening featured immersive brand experiences, live music, and engaging conversations, all embodying the celebratory and optimistic tone of the It’s A Wrap campaign. Guests raised a toast to the year’s achievements, reaffirming EABL’s commitment to creativity, innovation and responsible enjoyment.