Kenya Breweries Limited (KBL) has launched a festive campaign called Turn on the Spirit of the Season, which highlights the importance of re-creating memorable moments over the festive season.
The campaign is centered on Kenyans’ desire to return to reconnect with their friends and families over the Christmas season, following the easing of nationwide pandemic-related restrictions that have impacted the way people celebrate across the hospitality industry.
KBL’s Acting Marketing & Innovations Director, AnneJoy Michira said: “We are proud to have been at the forefront of bringing Kenyans together for nearly a century, consciously promoting activities that encourage the celebration of special occasions such as Christmas. Following a difficult 18 months of disruptions in the way Kenyans celebrate we are pleased to launch this campaign which help consumers reconnect with family and friends over the festivity period.”
Under the campaign, KBL has launched its 2021 Festive Gifting catalogue, which will provide Kenyans above the legal purchase age with a wide range of alcoholic beverages to gift to their loved ones throughout the festive season. Available on KBL’s website, digital platforms and social media, it will aid consumers in selecting the appropriate gift for the upcoming festive season.
“Our 2021 holiday gift catalogue includes a wide choice of items to give to family, friends, co-workers, and other key individuals in our customers’ lives. Within the catalogue are wonderful party and gifting choices that our customers and partners can tap into to create the experience this Christmas season,” said KBL’s Nairobi Head of Sales Yvonne Mwangi.
Parties to ‘Turn on the spirit of the Season’ will be held in Nairobi, Mountain region, Mombasa, Kisumu, and Nakuru as part of the campaign. It will work with a number of retail partners around the country, including Quick Mart, Naivas, Chandarana, Clean Shelf, Liquor Store, and Society Store, to give away prizes to lucky shoppers who chose EABL-select drinks as their first choice. In addition, in the twelve days leading up to Christmas, select brands will hold festive activations in major malls such as The Junction, The Hub, Two Rivers, Village Market, WestEnd, Kisumu, City Mall, Mombasa, Rupa, Eldoret, and Cedar in Nanyuki, as well as host theme-related activations and consumer rewards on the e-commerce platform.
“This campaign communicates a positive attitude encouraging Kenyans to go back to and celebrate while also opening the door to limitless experiences that individuals can discover with our brands to reconnect throughout this festive period,” said KBL’s Head of Marketing, Spirits Flavia Othim.