Naivas expands footprint in Redhill, reinforces commitment to affordability

As Kenyans brace the tough economic times gearing towards the festive season, retail chain Naivas Supermarket has promised to partner with local communities as they continue with their expansion today hitting the 1110 mark stores today with new store in Redhill.

According to the Supermarket Chain’s Senior Commercial Manager Kimjackson Njeru, the new store is a reflection of their unwavering support promise for Kenyans.

Njeru added that they are focused on affordability as he acknowledged consumers grappling with economic challenges.

“Naivas believes in supporting our own and the community that we serve. We trust in going beyond selling products and ensure we are a big family. Naivas’ dedication to positive Community Impact, strong supplier partnerships and delivering a modern, well-curated shopping experience enhanced by great service and a welcoming environment,” he stated.

“We remain committed to making everyday shopping rewarding, affordable, and convenient while uplifting the communities where we operate,” he added.

According to Njeru, Naivas continued expansion of its national footprint, reinforces its long-term vision of being the retailer of choice for Kenyan families.

The new branch is expected to become a convenient one-stop shopping destination for thousands of households in the region including the suburb area of Nyari estate, Gachie and Redhill.

The milestone further cements its position as the country’s most accessible and trusted retailer, bringing quality, affordability, and convenience closer to more households.

This is even as according to consumers, it is the innovation of blending with the local communities where they set the stores is what makes Naivas unique and make them to continue with the growth.

“It’s always about satisfying the consumer needs and experience. Being truly Kenyan companies and playing to the international standards matches the synergy and innovations that we carry,” the suppliers and partners present at the launch stated.

Despite the current economic climate, the retailer says it continues to invest in growth, leveraging market research to identify and address gaps in consumer demand.

A report by Knight Frank earlier this year indicated that major supermarkets in Kenya have been pursuing expansion strategies since last year.