Naivas Supermarket is riding a wave of customer excitement as its annual Kikwetu promotion continues to reward loyal shoppers across the country. The retailer has already unveiled its first group of winners an early signal of just how impactful this year’s campaign is becoming.
The biggest highlight so far is Nahashon Kamau from the Komarock branch, who drove off as the first car winner of the 2025 Kikwetu promotion symbolizing not just luck, but the power of customer loyalty in shaping life-changing moments.
Several other shoppers have also begun the festive season on a high note.
Kevin Malinji Bushuru from Bungoma, Esther Chege from Riruta Satellite, Simon Kasere Ouvouwa from Narok, Christopher Kiro from Mwembe Tayari, and Ephantus Njiru from Embu Pearl Centre have all won motorbikes, giving them new mobility and economic possibilities.
According to the Naivas Marketing team led by Flo Saronge, the early wins reflect the essence of the campaign: celebrating customers who have made Naivas their trusted shopping partner. “These wins are more than prizes they are milestones made possible because our customers choose Naivas every day,” Saronge noted.
With 112 stores across the country, Naivas is calling on shoppers to keep participating as the Kikwetu campaign enters its most exciting phase. Entry into the promotion remains simple and inclusive:
Every shopping bag earned through the Naivas Loyalty Card automatically enters a shopper into the draw.
New customers can join the loyalty program instantly either through self-registration or at any customer service desk, at no cost.
Once registered, every purchase boosts the shopper’s chances of becoming the next winner.
Naivas emphasizes that joining the loyalty program is not just about the promotion it opens the door to year-round rewards and exclusive benefits.
With Phase one of the promotion having barely scratched the surface, Naivas still has an impressive lineup of prizes waiting for new owners:
Five brand-new cars, set to make Christmas unforgettable for new winners, forty motorbikes, offering added convenience and economic opportunity, Daily and weekly electronics giveaways, the iconic Naivas Mbuzis during the “12 Days of Christmas”—this year accompanied by chicken for an even bigger festive surprise.
“For Naivas, Kikwetu is more than a seasonal campaign. It is a celebration of community, family, and the trust millions of Kenyans place in the retailer every day. As the festive season approaches, the company is optimistic that even more households will experience the joy of winning,” Flo added.


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