Pwani Oil Expands into Personal Care with Sawa Lotion

Pwani Oil, a leading manufacturer of edible oils and soaps in Kenya, has unveiled its new range of Sawa Lotions, representing a significant step in the company’s commitment to innovation and product diversification.

This bold initiative follows a strategic investment of USD 4.5 million into its personal care product line, underscoring Pwani Oil’s dedication to meeting the evolving needs of Kenyan consumers.

The investment has primarily focused on research and development, as well as establishing a state-of-the-art enclosed production facility. This facility operates under controlled air pressure, humidity, and temperature, ensuring that all the company’s products are produced in a bacteria-free environment. Pwani Oil’s commitment to quality is further reinforced by its ISO 22716 certification, which provides guidelines for Good Manufacturing Practices and compliance with SEDEX standards, positioning Sawa Lotions as a trusted choice for quality-conscious consumers.

“The launch of Sawa Lotions marks a pivotal moment for Pwani Oil as we expand beyond our traditional product offerings,” said Rajul Malde, Commercial Director, Pwani Oil products. “We recognize the growing demand for quality personal care products in Kenya, and our market research indicates that the lotion category alone is currently valued at Kes. 8 billion, with an anticipated annual growth rate of 16%. We are excited to contribute to this thriving market and project that it will reach Kes. 20 billion by 2030.”

The lotions come in four unique variants namely Sawa Glycerin & Sweet Almond Oil Body Lotion, Sawa Cocoa Butter Body Lotion, Sawa Men Cool Burst Lotion and Sawa Men Cool Burst Lotion.

“Furthermore, we recognize that Generation Z demographic will increasingly dominate the market, making up 60-65% of consumers moving forward. We are excited to be at the forefront of this burgeoning industry and to meet their unique needs.” He continued.

Sawa Lotions are meticulously formulated to cater to the diverse needs of the Kenyan consumer, blending high-quality ingredients with innovative technology. Each product promises exceptional hydration and nourishment, with clinical tests showing that they provide lasting moisture for up to 72 hours, while prioritizing skin safety through various rigorous manufacturing processes.

Pwani Oil’s diversification into personal care is a vital component of its overall business strategy, aimed at strengthening its market presence and responding to the increasing demand for holistic personal care solutions from the emerging Gen Z demographic. With its established brand reputation and a robust distribution network, Pwani Oil aims to position Sawa Lotions as a top choice in the competitive personal care market.

“We are not just launching a product; we are creating a new category that combines our heritage of quality with modern consumer expectations,”. “Our commitment to sustainability, safety, and innovation will be at the forefront of the Sawa brand.” Concluded Malde.

Other Pwani Oil personal care products include: Detrex bathing soap, Sawa family bath soap, Diva beauty soap and Afrisense.

The Sawa Lotion range are available in leading retail outlets across Kenya, making them accessible to consumers seeking quality personal care solutions.