Racing for a Greener Kenya: WRC Safari Rally, White Cap, and KFS Lead Tree Planting Drive

Kenya joined the rest of the world in marking World Environmental Health Day with a major tree-planting exercise led by the WRC Safari Rally Kenya, in partnership with the Kenya Forest Service (KFS) and Kenya Breweries Limited’s (KBL) heritage brand, White Cap.

The event, held as part of the WRC Safari Rally’s Greening Legacy Project, highlighted the power of sports and corporate partnerships in driving Kenya’s national tree-planting agenda and environmental restoration efforts.

The exercise brought together rally stakeholders, environmental agencies, and local community members in support of Kenya’s ambitious plan to restore degraded landscapes. Through KFS’s Adopt a Forest initiative, the WRC Safari Rally has already planted close to nine million trees across 20 counties, with a target of 19 million trees nationwide over the next three years.

Speaking at the event, WRC Safari Rally Kenya CEO Charles Gacheru said:

> “On this World Environmental Health Day, we are reminded that safeguarding the environment is not just an obligation but a legacy we owe to future generations. The Safari Rally is proud to play a leadership role through the Greening Legacy Project, where we combine the thrill of motorsport with meaningful sustainability action. Having planted nine million trees so far, we are well on track toward our 19 million tree target.”

White Cap, a long-standing partner of the WRC Safari Rally, continues to champion sustainability as one of its core brand pillars. Beyond tree planting, the brand actively supports conservation initiatives such as the Rhino Charge, an annual 4×4 off-road competition organized by Rhino Ark, which raises funds to protect vital water catchment areas and plant trees in the Aberdares and other key ecosystems.

KBL Head of Premium Beer, Anitha Msangi, reaffirmed White Cap’s commitment to environmental stewardship, stating:

> “Sustainability is at the heart of White Cap’s brand purpose, and our partnership with WRC Safari Rally is a perfect reflection of that. Tree planting is one of the most tangible ways to restore ecosystems, safeguard biodiversity, and fight climate change. Today’s activity is not just symbolic—it’s a practical step toward ensuring our natural heritage thrives for generations to come.”

Representing the Kenya Forest Service, a KFS official underscored the importance of collective effort, noting:

> “Our forests are vital to Kenya’s environmental health and economic well-being. Through this partnership with the WRC Safari Rally and White Cap, we are accelerating progress toward the national goal of planting 15 billion trees by 2032. The success of initiatives like the Greening Legacy Project shows what can be achieved when government, the private sector, and communities work together.”

The Greening Legacy Project not only supports the Government’s tree-planting agenda but also aligns with the United Nations Decade on Ecosystem Restoration, reinforcing Kenya’s global leadership in climate action and sustainable sports.