Salesforce Taps AI to Cut Lead Time and Boost Conversions with Agentforce

Salesforce has unveiled Agentforce, an autonomous AI solution designed to overhaul the traditional enterprise website experience by providing real-time, intelligent support for visitors.

Acting as digital concierges, Agentforce’s autonomous agents now power Salesforce.com — replacing clunky, rule-based chatbots with a smarter, faster, and more personalized engagement tool.

The move comes as B2B websites struggle to meet rising digital expectations. While 84% of B2B buyers say an easy online experience is critical, 85% still find themselves frustrated by outdated, difficult-to-navigate sites.

Agentforce aims to reverse that trend. Built on Salesforce’s digital labor platform and powered by the Atlas Reasoning Engine, the tool offers deep contextual understanding, enabling it to answer complex visitor questions — from pricing details to tailored product suggestions — with accurate, up-to-date information. It also routes qualified leads directly to Sales when needed.

Since its launch, Agentforce has already driven over 100,000 AI-powered conversations, sped up lead qualification by 40%, and improved product discovery by tapping into a knowledge base spanning more than 2,000 web pages and 400 product records.

“Agentforce represents a fundamental shift in digital engagement,” said Ariel Kelman, President and Chief Marketing Officer at Salesforce. “It moves beyond transactional interactions to create meaningful, two-way conversations that anticipate customer needs and accelerate revenue growth.”

Salesforce built Agentforce using its low-code Agent Builder, connecting it to core systems like the website CMS and product database via Data Cloud — ensuring real-time updates without manual intervention.

“People come to our site with a purpose — they’re looking for answers or ready to take action,” said Dana Greenberg, Senior Director of Product Management. “With Agentforce, we meet them in the moment and guide them faster than static websites or traditional chatbots ever could.”

Salesforce itself served as the first testbed for Agentforce, allowing its marketing team to optimize the platform under real-world pressure.

The success has already caught the attention of early adopters, including global appliance brand Fisher & Paykel, who are now exploring how Agentforce can streamline marketing and sales across their own digital properties.

With Agentforce, Salesforce is not just reimagining how enterprise websites interact — it’s offering a blueprint for how AI can redefine the future of digital customer experiences.