Experts Call for Enhanced Collaboration & Digitization to Unlock Bancassurance Potential

Enhancing customer service, accelerating digitization, and strengthening collaboration between banks and insurers are key to unlocking the full potential of the bancassurance model, according to insights shared at the Bancassurance Masterclass 2025 hosted by APA Life Assurance in Nairobi.

The event brought together senior leaders from across the financial and insurance sectors, including Eric Wanting, CEO of APA Life Assurance; Dr. Dipankar Acharya, CEO of APA Insurance; and Julia Shisia, Principal Officer at ABSA Bancassurance Intermediary.

The Masterclass provided a platform for industry players to explore the evolving dynamics of bancassurance in Kenya. Key themes included leveraging digital transformation to improve customer experience, streamlining product delivery, and creating synergistic partnerships that benefit all stakeholders—customers, banks, and insurers alike.

“Bancassurance is not just a channel, it is a partnership for impact,” said Eric Wanting, CEO of APA Life Assurance. “This Masterclass is a clear demonstration of APA’s commitment to shaping the future of insurance distribution in Kenya. APA Life is proud to be leading the way in driving innovation and strengthening relationships that deliver real value to our customers.”

Participants emphasized the growing role of digital tools in enhancing operational efficiency and expanding access to financial protection solutions. By fostering closer alignment between banks and insurers, the industry aims to boost insurance penetration and provide more accessible, value-driven services to customers.

The session featured practical case studies, emerging trends, and strategic discussions designed to foster deeper collaboration across the sector and position bancassurance as a catalyst for inclusive financial growth in Kenya.