Naivas Leads Retail Innovation with Integrated Athi River Convenience Hub

Kenya’s leading retailer, Naivas Supermarket jointly unveiled their 113th store in Athi river with Vivo Energy Kenya, Pharma Plus, and BasiGo, creating a modern convenience hub that brings together fuel services, retail essentials, pharmacy and wellness, and electric mobility under one ecosystem.

Speaking during the launch, Naivas Chief Executive Officer (CEO) Andreas von Paleske  affirmed the retailers’ mission to provide quality, affordability, and unmatched convenience to communities across Kenya.
“Opening in Athi River aligns perfectly with our commitment to deepen convenience for our customers. This is one of Kenya’s fastest-growing urban corridors, and we are delighted to bring our signature fresh food, great prices, and exceptional service to this vibrant community,” Andreas stated.

This comes even as the Country’s retail sector continues to grow steadily, fueled by a rising middle class, rapid urbanization, and increasing demand for convenience-led shopping formats as Naivas remains the market leader by consistently investing in fresh food leadership, value pricing, customer
experience, and technology-driven operations.

The new Naivas branch offers a full range of groceries, fresh produce, household essentials, bakery, and ready-to-eat meals, serving families, commuters, and business communities in Athi River and surrounding neighborhoods.

In his remarks, Vivo Energy Kenya Managing Director, Peter Murungi stated that the partnership with Naivas is as per their vision on having modern petrol stations where customers can access all services.
“Our partnership with Naivas reflects our vision for the modern service station, a place where customers can refuel, shop, access essential services, and enjoy a
seamless experience. The Athi River site brings this vision to life, delivering unmatched convenience to all who pass through,” he said.

Vivo Energy’s modern service station model are transforming consumer convenience and sustainability. The Athi River joint development brings these shifts together, offering an integrated future-forward customer experience.
Kenya’s health retail space has expanded as more consumers seek accessible and trusted pharmaceutical services — making the inclusion of Pharma Plus a strong value addition.

At the same time, technology adoption in retail continues to accelerate, with digital payments, data-enabled operations and hybrid (online + offline) shopping leading industry evolution. In the energy and mobility sector, innovations such as BasiGo’s electric transport solutions and