Quality, Affordable Shopping Closer to Ruaka Community as Naivas Expands in Kiambu

Naivas Supermarket today marked another milestone in its growth journey with the opening of its 114th store in Ruaka, deepening its footprint in Kiambu County and reinforcing its commitment to making quality, affordable shopping accessible to Kenya’s rapidly growing urban communities.

The new Ruaka branch reflects Naivas’ customer-first mission delivering value, quality, variety, fresh produce, and everyday convenience while remaining firmly rooted in the communities it serves. As one of the fastest-growing residential and commercial hubs in the Nairobi Metropolitan area, Ruaka exemplifies the kind of neighborhood-led growth that aligns with Naivas’ long-term expansion strategy.

Speaking during the opening, Cyrus Mathenge, Head of Store Operations at Naivas, said the store was designed around customer needs and operational excellence.

“Our focus is always on the customer ensuring consistent value, quality, convenience, and efficient service every day. The Ruaka store brings this commitment to life, while also creating jobs and supporting the local economy,” said Mr. Mathenge.

Naivas’ expansion continues to be anchored in strong partnerships with local manufacturers and suppliers, a core principle that has enabled the retailer to scale sustainably while strengthening Kenyan enterprise.

Javin Hutchinson, CEO of Bake Easy, welcomed the new store as an opportunity for shared growth within the local supply chain.

“Naivas is a retailer that truly believes in partnership. Their growth directly supports local manufacturers like us, enabling Kenyan-made products to reach more households. The Ruaka store is another step forward in strengthening local supply chains,” he said.

The Ruaka branch offers a wide assortment of groceries, fresh produce, bakery items, and household essentials in a modern, customer-friendly environment designed for convenience and efficiency. Beyond retail, the store contributes to employment creation and supports small and medium enterprises through Naivas’ growing supplier ecosystem — reinforcing its role as both a commercial and community partner.