The Media Council of Kenya (MCK) has welcomed the launch of an Artificial Intelligence (AI) framework by Nation Media Group (NMG), describing it as a major milestone in guiding the responsible use of AI in Kenya’s media industry. In a press statement released on Sunday, MCK said the framework represents a landmark step not only for NMG but for the broader media sector in Kenya as newsrooms increasingly integrate artificial intelligence into their operations. According to the Council, it has consistently urged media organisations to develop internal policies to guide AI adoption in journalism. MCK noted that while technological disruption has brought opportunities for innovation, it also poses risks that could undermine journalistic standards and public trust if not properly managed. “The framework is a timely response to the growing use of AI in newsrooms,” the Council said, adding that the guidelines emphasize responsible innovation while safeguarding the integrity of journalism. Read Also: Israel Warns It Will Target Successor to Iran’s Late...
