Bidco Africa Ventures into Diaper Market with Launch of Gental Care Pant Diapers

Kenyan business magnate Vimal Shah’s Bidco Africa, renowned for its expertise in edible oils, is making a strategic move into the diaper industry with the introduction of Gental Care Pant Diapers.

This launch represents Bidco’s entry into a market traditionally dominated by international brands.

On July 17, 2024, Bidco announced that its research into the Kenyan diaper market, which currently includes over 10 international brands, revealed a growing preference for pant diapers over tape diapers.

Despite tape diapers commanding 80 percent of the market, there is an increasing shift towards the convenience and comfort offered by pant diapers. This insight has prompted Bidco to enter the market.

“Diapers are essential during a child’s formative years, and with Gental Care Pant Diapers, we aim to empower our babies to be ‘The Unstoppable’,” stated Vimal Shah, CEO of Bidco Africa.

Addressing Market Needs and Educational Gaps

Bidco’s research identified a notable gap in accessible information about diaper care for mothers, particularly regarding the removal of pant diapers. This gap highlights the need for better educational resources within the market. In response, Bidco is positioning Gental Care Pant Diapers as a high-quality product that is also affordable.

“Our research revealed a common misconception among mothers about the removal of pant diapers, underscoring the need for educational initiatives in this space,” the statement noted.

Commitment to Local Production and Employment

To support this new venture, Bidco plans to build a cutting-edge manufacturing facility in Kenya. The company is dedicated to local production and will create significant job opportunities, with a commitment to employing over 50 percent women at the new facility.

“Bidco’s new manufacturing plant in Kenya will focus on local production and will employ over 50 percent women,” the statement added.

A Community-Centric Approach

In addition to innovation in product development, Bidco’s entry into the baby care sector includes a focus on community engagement and maternal and child wellness. The company plans to address key topics such as vaccination protocols, essential motherhood guidelines, and comprehensive diaper care practices.

By prioritizing local production, community education, and high-quality products, Bidco Africa is poised to make a substantial impact in the Kenyan diaper market and enhance maternal and child health across the country.