May 22, 2024


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How Moët & Chandon celebrated champagne day with a grand ‘toast party

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Moët & Chandon has been associated with the celebration of success and of life’s most memorable moments for nearly three centuries.

It Is the world’s most loved champagne for good reason – with the power to unite people globally in celebration.

 Champagne Day 2021 provided the perfect moment to do just this, with coordinated Moët & Chandon events weaving a tapestry of collective champagne joy across Africa, Israel, and the UAE.

 The celebrations culminated in a Grand Toast to Today at 17:43 on Friday 22 October. International Champagne Day provides the perfect opportunity for Moët & Chandon to take its place as the custodian of the moment the world has chosen to celebrate the champagne region – for it is from Epernay, in the heart of the region, that Moët & Chandon originates.

Each vintage reflects the diversity and complementarity of the three main grape varieties of the champagne region: the body of Pinot Noir, the suppleness of Meunier, and the finesse of Chardonnay.

The Maison, globally revered for its savoir-faire, its historical know-how, and state-of-the-art technology – Invited glamorous guests across the continent to connect in a series of daytime celebrations.

 This year’s Moët & Chandon Champagne Day experiences spoke to Moët & Chandon’s generosity, grandeur, and savoir-fete (knowing how to celebrate!).

CEO and MD Bonfire Adventures Simon and Sarah Kabu

In a collective moment, guests across 10+ countries raised their glasses to join a Grand ‘Toast to Today’, which took place at 17:43 in homage to the year this iconic Maison was founded.

 The toast was crafted by Siphokazi Jonas, one of Africa’s leading lights in the art of the spoken word, and served to set a suitably celebratory tone. Her words honored the spirit of celebration, of being united, of zest for life.

She spoke of how shared joy can connect across nations and cultures and reminded guests of the importance of celebrating each day. “Events of the recent past have highlighted the importance of acknowledging our daily triumphs, meaningful moments, successes, friends – as often as possible.

 Too often we are so focused on life’s major milestones that moments we should be acknowledging every day can just pass us by.

The Moët & Chandon Grand ‘Toast to Today’ experience served as a powerful reminder to pause and reflect, and celebrate what we have “says Dominic Ryan, Managing Director of Moët Hennessy Africa and the Middle East.

Celebrating life’s triumphant moments with elegance is the essence of Moët & Chandon. At day-time events as glamorous as they were meaningful, the Moët & Chandon Grand ‘Toast to Today’ was hosted in countries across Africa and the Middle East; from Kenya to Ghana, from the UAE to South Africa.

From left to right_ Award Winning Hairstylist Phoina Tosha and Influencer Vinie O 

Guests in each country were invited as honored icons of success and elegance. In Kenya, Media Personality Amina Abdi Rabar, Theatre and Screen Actor Foi Wambui, C.E.O African Elite Group Lucia Musau, CEO and Managing director Bonfire Adventures Simon and Sarah Kabu and Entrepreneurs Michelle Ntalami & Anerlisa Muigai, among many others, met at the Villa Rosa Kempinski and raised their glasses in a grand toast across continents.

In celebration of the powerful sentiment behind the Grand ‘Toast to Today’, Moët & Chandon created a customized ‘Wall of Toasts’, covered floor to ceiling with Moët & Chandon white envelopes.

Guests were invited to recall a personal moment they felt thankful for on their notecard, seal it with a red wax seal and add it to the wall.

A poignant reminder to all in attendance of the importance of acknowledging personal moments of joy or success daily.

From left to right_ CEO Bonfire Adventures – Simon Kabu and Alexandre Helaine Market Manager Moet Hennessy Eastern Africa

 During the event, guests enjoyed a 5-course meal paired with the different expressions of Moet & Chandon.

The vibrant, generous, and alluring Moët Impérial paired with the Spicy Mombasa crispy prawns and the Scottish Salmon sandwich.

The enticing, radiant, spontaneous Moët Rosé Impérial paired with the Molo lamb and the Imperial aged tenderloin, and the exotic, rich, lively Moët Nectar Imperial paired with the dessert – Summer Alaska.

Moët & Chandon’s wish to create an unforgettable moment of collective joy to mark Champagne Day 2021 was achieved in style.

The Moët & Chandon Grand ‘Toast to Today’ served as a fitting celebration of the brand’s exceptional 300 years of history, its power to unite, and the importance of celebrating moments that matter each day.



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