The Pan African Network Group (PANG) is leading the implementation of a Digital Terrestrial Television (DTT) Pilot Project in Kakuma Ward, Turkana County, aimed at enhancing digital inclusion and widening the reach of Kenya’s broadcasting framework.
The initiative, backed by the Universal Service Fund (USF) and monitored by the Communications Authority of Kenya (CA), aims at underprivileged areas where commercial broadcasting growth has been constrained by expensive infrastructure expenses.
County officials conducted a stakeholder engagement meeting last week that included national government administrators, education representatives, local leaders, and community members to evaluate the project’s implementation framework and its potential economic effects.
At the gathering, Tamima Ibrahim, General Manager of Pan African Network Group (PANG), stated that the pilot signifies a crucial advancement in improving broadcast signal distribution to emerging markets.
“Investing in infrastructure in neglected areas like Turkana provides lasting benefits for the whole broadcasting network.” “By broadening signal reach, we are establishing the foundation for enhanced content access, increased advertising growth, and augmented involvement in the digital economy,” Tamima stated.
She mentioned that in addition to enhancing access to free television, the initiative aims to foster local economic growth by facilitating information exchange, improving educational opportunities, and increasing connectivity.
She expressed that when operational, the DTT pilot is expected to offer residents more than 500 television and radio services, greatly improving access to news, educational materials, government communications, and public service programming
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